关键词: 物探, 市场, 低迷, 挑战, 策略

Abstract: Many organizations predict that international oil price will fluctuate at a low level in next two years. The geophysical industry will continue to keep a downturn momentum with the productivity being in surplus. Major oil and gas companies and geophysical companies around the world have to adopt a series of measures for survival and business development, such reduction of employees for cost-effectiveness, sale of low-efficient assets, acquisition and merger of their business. BGP has also made the efforts for cost reduction. Based on the experiences in international business market development, this paper makes analysis of eight areas – offensive and defense, scale and performance, short term and long term, risks and opportunities, low cost and differentiation, cooperation and competition, imitation and creation, and strategy and tactics. It comes up with a number of suggestions to meet the challenges, such as making balance between offensive and defense in market development, keeping market scale stable, improving business performance, strengthening risk control capacity, seeking new market opportunities, adhering to cost-effective strategy, enhancing advantages of differentiation, boosting corporate competitiveness, taking bidding initiative, making continuing efforts for creation, increasing strategic confidence, and stepping up implementation of tactics.

Key words: geophysical,  prospecting,  market, downturn, challenge, strategy