关键词: 系统观念, 知识产权, 价值定位, 实现路径, 知识产权创造, 知识产权运用

Abstract: How to position intellectual property value by an enterprise is an issue of vital importance for the enterprise to bring about IP value. This paper focuses on the currently existing problems to some extent, such as generalization of IP conception and value differentiation as well as the actual condition that the main value part becomes multi-element. It also tries to clearly define the main value part, value objective part and value source of a company’s intellectual properties. Using the conception of system, the paper analyzes the corporate IP value positioning, realization paths and elemental structure in such areas as the whole of system, its structure and function, its reliability and its adaptation to the environment. It analyzes positioning and realization paths of key IP value by enterprises of the different types according to corporate market positioning, technology positioning and development objectives. It is proposed that the enterprise should determine the key IP value according its own market positioning, technology positioning and development objectives, optimize the IP system structure by targeting at the best efficiency and performance, and focus on the key parts with concentrated advantageous resources to support the main work of business development and technological innovation.