关键词: 海外油气资源, 新项目获取, 投标策略, 投标因子, 巴西海上区块

Abstract: Participation in the public bidding mounted by the government of a resources nations has become an important way for petroleum companies to acquire overseas oil and gas blocks in recent years. How to economically and effectively improve the bidding success rate holds the key to development of China’s overseas oil and gas business. This paper studies the bidding strategy and method for the new overseas oil and gas projects. The paper focuses on identification of the strategically-selected zones, the oil-enriched basins, and determination of the key nations and regions for business expansion. It also compares the different bidding mechanisms of various nations, analyzes the bidding parameters, optimizes the decision-making process, investigates and analyzes the market conditions and historical data, identifies the competition trends, and makes a multi-dimension analysis of the competitors and their bidding intentions. The bidding rules are taken into account to optimize the bidding strategy, define the scope for making the appropriate bidding decisions, and provide the scientific basis and references for the final bidding decisions. Take the 14th round of bidding in Brazil as the research target and application case. Based on the company’s own capacity and positioning for business development, the appropriate factors are determined to calculate the proper bidding scope on the basis of four dimensions – geological success rate, commercial success rate, scale of resources, and net present value of single barrel. Adoption of a stable and healthy bidding strategy can both ensure the bidding success rate to some extent and avoid the excessive competitive premium, providing the references for the company to make the decisions on investment in the overseas oil and gas exploration and development projects.

Key words: overseas oil and gas resources, acquirement of new projects, bidding strategy, bidding factors, Brazil&rsquo, s offshore block