石油科技论坛 ›› 2019, Vol. 38 ›› Issue (1): 20-24.DOI: 10.3969/j.issn.1002-302x.2019.01.003

• 发展战略 • 上一篇    下一篇

关于企业战略管理的“十悟”和“六问”

陆如泉   

  1. 中国石油天然气集团有限公司国际部
  • 出版日期:2019-02-28 发布日期:2019-03-11
  • 基金资助:
     

Reflections and Questions on Strategic Management of Enterprises

Lu Ruquan   

  1. CNPC International Department, Beijing 100027, China
  • Online:2019-02-28 Published:2019-03-11
  • Supported by:
     

摘要: 从战略研究与战略管理工作实际出发,总结十点感悟:如战略不同于规划、愿景或目标, 其工作核心是发现问题,设计合理方案,集中力量解决关键问题;本质是有所为、有所不为;战略时机 的把握、突破点的抉择非常关键,要抓住机遇做正确的事;真正的战略都是聚焦的,这是战略的灵魂; 制定战略需要培养正确的思维,掌握有效的分析方法和工具,敢于否定自我,克服从众心理;以及好战 略与坏战略的区别,好战略制定要点等。提出了战略管理工作遇到的六点困惑,如战略与战略管理的关系, 战略同规划和计划的区别,战略管理与其他管理学科的关联性,战略管理的需求与现状,如何应对越来 越不确定的时代等。

 

关键词: 企业, 战略研究, 战略管理

Abstract: Reflections on strategic research and strategic management are summarized on the basis of actual work. For example, a strategy is different from a plan, a prospective or an objective. It focuses on discovery of problems, design of reasonable schemes and settlement of key issues. The nature is what can be done and what cannot be done. Selection of strategic opportunity and breakthrough point is of vital importance. It is necessary to do the right thing at the right time. The real strategy has a focus that is the soul of the strategy. Formulation of a strategy calls for development of a correct mindset, acquisition of effective analytical methods and tools, courage of self-denial, and overcome of group psychology. It is necessary to know the difference between a good strategy and a bad one as well as the key points for formulation of a good strategy. This paper also raises six questions about management of strategy, such as relations between strategy and strategic management, difference between strategy and various plans, correlations between strategic management and other management sciences, demand and current conditions of strategic management, and how to prepare for the more and more uncertain times.

中图分类号: