石油科技论坛

石油科技论坛 ›› 2010, Vol. 29 ›› Issue (2): 52-54.DOI: 10.3969/j.issn.1002-302x.2010.02.014

• 科技管理 • 上一篇    下一篇

石油企业软实力之九:业务拓展力

于春林   

  1. 中海油研究总院
  • 出版日期:2010-04-25 发布日期:2015-12-11

Soft Power of Petroleum Companies Ⅸ——Business Development

Yu Chun-lin   

  1. CNOOC Research Center
  • Online:2010-04-25 Published:2015-12-11

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摘要： 本文从石油企业面临的发展环境和可持续发展要求出发,阐述了石油企业业务拓展力的基本内涵和主要原则,并从树立理念、提升能力、拓展市场、科技创新和完善体制机制等方面提出了提升业务拓展力的主要措施。

关键词: 石油企业, 业务拓展, 软实力

Abstract: From the development environment faced by petroleum companies and the requirements of sustainable development, this paper elaborates the basic connotation and main principles of the business development power of petroleum companies. Besides, it suggests major approaches to promote business development by establishing ideology, hoisting capacity, development the market, technological innovation and perfecting mechanisms.

Key words: petroleum company, business development, soft power