Abstract: To establish presence on international market and meet global development trend for software protection, BGP has made a research on the IPR management method of GeoEast software, a large-scale domestic seismic data processing and interpretation integration system, on the basis of the successful IPR managerial experiences in software development both at home and abroad. The research includes establishment of management system and mechanism, management methods and strategies, and combination of management with R&D. BGP also created a set of management patterns covering top-level design, improvement of institutional mechanism, formulation of complete IPR protection process, and creation of patent application templates. This set of application has been successfully applied to GeoEast software development with remarkable results achieved. The quality and quantity of intellectual property rights have seen an explosive growth. Intellectual property has played an important role in the company^’s efforts for development of international market, effective backing BGP^’s technological creation.

Key words: geophysical, software, IPR, managerial creation, top-level design, system and mechanism, full-process protection

摘要： 根据进军国际市场及全球软件保护发展趋势的需要，结合国内外软件研发中成功的知识产权管理经验， 从管理体制与机制建设、管理方法和策略、管理与研发的结合点等方面对公司大型国产软件GeoEast 地震数据处理解 释一体化系统的知识产权管理方法进行了探索，创新了一套管理模式，内容涵盖顶层设计、健全体制机制、制定全过 程保护策略、创建专利申请模板等，并成功应用于GeoEast 系列软件开发中，取得显著成效，知识产权质量和数量跨 越式增长，成为行业内主流软件，在公司国际市场开拓中发挥了重要作用，有效支撑了公司技术创新。

关键词: 物探, 软件, 知识产权, 创新管理, 顶层设计, 体制机制, 全过程保护