Abstract: GeoEast is the large-scale domestic seismic data processing and interpretation integrated software, which is one of the ten key engineering tools developed by China National Petroleum Corporation (CNPC) during the 12th Five-year Plan period. CNPC has continually enhanced top-level design and leadership of organization since development of the software that has an independent intellectual property right. With the software put into application on a large scale in the oilfields, BGP Inc. has fully improved its service and support capabilities to continually develop GeoEast in the healthy circulation of “research and development-application-perfection”. The administrative measures combined with the special incentive measures were adopted first within BGP Inc. to promote application of GeoEast software. The special project for promotion of domestic software was launched to improve the software by means of application while making full efforts for creation of CNPC’s main processing and interpretation platform. The efforts also include exchanging and training through a multiple of ways and channels, popularizing the software on the basis of demonstration, and raising the degree of market acceptance. A team of talents was established for development and application of the software on the basis of the innovative management system and operational mechanism. With a unified, all-round and integrated technological service system put in place, GeoEast software continues to serves as a technological support for various oilfields to solve geological issues, increase reserves and production, and reduce the cost for higher efficiency. GeoEast effectively helps BGP Inc. open up international high-end market, bringing about a “cooperative, sharing and win-win” situation of CNPC’s geophysical technology.

摘要： 作为物探中国“芯”和中国石油集团“十二五”十大工程利器之一的国产大型地震数据处理解释一体化软件GeoEast，从自主研发以来，中国石油持续强化顶层设计和组织领导，各油田用户主动实施规模化应用，东方物探全力提升服务保障能力，GeoEast软件在“研发—应用—完善”的良性循环中不断发展。GeoEast软件在推广应用中，采取行政推动与专项激励相结合，率先在东方物探内部推广；设立国产软件推广专项工程，以应用促完善，全力打造中国石油主力处理解释平台；多方式多渠道交流培训、推介示范，提升市场认可度；通过创新管理体制和运行机制，打造软件研发与应用推广人才队伍，建立全方位、一盘棋、一体化的技术服务体系，GeoEast软件持续为各油田解决地质问题和增储上产、降本增效提供技术支撑，有力支撑了东方物探国际高端市场开拓，形成中国石油物探技术“共建、共享、共赢”发展新格局。

关键词: 地震数据, 处理解释一体化, 软件推广, 成果转化, 推广措施