Abstract: In the current market competition, technology brand is one of the key elements to show technological strength and enlarge market influence. It has the far-reaching and enduring effect on promoting market transformation and application of a series of achievements from technological innovation. Taking advantage of corporation restructuring, CNLC systematically planned and integrated resources and adhered to market orientation to continually increase investment in research and development of its independent perforation technology. Led by the characteristic technology, the company enhanced research on the key technologies and integration of technological resources and optimized the market strategies, thus successfully popularizing the technological l brand of“ CPPerf.” It remarkably displayed the advantages of perforation technology, found wide application on the domestic and foreign markets, substantially improved productivity and market competitiveness, and accelerated transformation of scientific and technological achievements. The success of the technology brand “CPPerf” confirmed that brand empowerment was an innovative way for technological achievements to enter the market while brand transformation was an inevitable way to improve market value of scientific and technological achievement and construction of technology brand was a long-term project for a two-wheel drive of“ technology + management.”

Key words: technology brand; perforation technology; market service; transformation of scientific and technological achievements; CPPerf

摘要： 在当今市场竞争中，技术品牌已成为彰显技术实力、扩大市场影响力的关键要素，对系列技术创新成果通过市场转化应用具有深远且持久的推动作用。中国石油集团测井有限公司借助专业化重组优势，系统规划、资源整合，以市场为导向，持续加大射孔技术自主研发投入。通过强化关键技术攻关、加强科技资源整合、以特色技术为龙头、优化市场策略等措施，成功推出“先锋射孔”技术品牌，集中展现射孔技术优势，在国内外市场得到广泛应用，推动生产能力、市场竞争力显著提升，科技成果加速转化。“先锋射孔”技术品牌的成功案例，印证了品牌赋能是技术成果转化进入市场的创新路径，品牌转化是科技成果市场价值跃迁的必由路径，品牌建设是“技术+管理”双轮驱动的长期工程。

关键词: 技术品牌；射孔技术；市场服务；科技成果转化；先锋射孔